Gerard L. Milan is the Chief Revenue Officer of Cignal, where he leads the company’s overall revenue strategy and subscriber growth. Since his appointment in February 2023, he has been driving Cignal’s transformation from a traditional pay-TV provider into a dynamic multi-platform media company, expanding its footprint across OTT streaming ventures while maintaining leadership in the pay-TV space. Gerard oversees the Product, Marketing, Trade Marketing, and Sales divisions, working with creative and passionate teams to deliver compelling content experiences that resonate with Filipino audiences.

Prior to Cignal, Gerard held several leadership roles at Smart Communications. As VP and Head of Content Business Development, he grew the mobile content portfolio—spanning video, gaming, music, and digital lifestyle—and led strategic partnerships that unlocked new business models and revenue streams. He also served as VP and Head of Prepaid Marketing, where he directed brand positioning and strategy, significantly driving growth in Smart’s mobile prepaid segment. Earlier, as Head of Entertainment Product Management, he developed converged mobile and home broadband offerings that increased data adoption across PLDT-Smart.

Cignal is a multi-platform media company in the Philippines, offering a wide range of content through satellite television, streaming services, and digital platforms. With a strong commitment to delivering powerful stories and meaningful connections, Cignal continues to bring joy and entertainment to Filipinos everywhere—enriching lives through innovation, technology, and the Filipino spirit.