Jiyeon Song serves as the Head of Original Content at TopReels, Korea’s first dedicated short-form drama platform. She leads the full content lifecycle—from development and creative strategy to production and global rollout. Under her leadership, TopReels is scaling as a cross-border content service through collaboration with local production studios and creators—including writers and directors—to develop original IP, while also actively driving the structural growth and professionalization of Korea’s short-form drama industry.

 

Prior to TopReels, Jiyeon held key roles at leading regional OTT platforms including Viu and Letv, where she was in charge of the acquisition and investment of K-Content, contributing to the expansion of the K-Wave across Mainland China, Southeast Asia, and the MENA region.