Helen McRae serves as President of Growth and Marketing for GroupM Asia Pacific while retaining her role as CEO of Mindshare Asia Pacific, positions she assumed in October 2024. With over 20 years at Mindshare, she drives regional growth strategies and oversees business development, working alongside GroupM’s global leadership to enhance client services across APAC’s dynamic markets. McRae joined Mindshare in 2004 to lead the Unilever account in Europe, later becoming CEO for EMEA and Mindshare UK, before relocating to Singapore in 2021 to helm Mindshare APAC. Her career spans banking, education, logistics, and media, with experience across every continent except Antarctica. 

 

A graduate of Carnegie Mellon University, she retains strong ties to her Australian roots. McRae’s current focus includes harnessing AI to redefine marketing in Asia Pacific, a passion reflected in her role as a 2025 APAC Effie Awards Head of Jury. She champions collaborative innovation, positioning GroupM and Mindshare as leaders in the evolving media landscape.