Dhivya is a specialist in streaming VOD services, content production and broadcasting across Asia Pacific. Her work involves tracking and evaluating content creation, consumption, investment and distribution. Dhivya also helps clients understand brand perception, campaign effectiveness and the role that content plays in user acquisition and retention including ROI analysis. Dhivya graduated from the National University of Singapore with a Bachelor of Social Science (Honours) in Economics. Dhivya has been involved in a number of strategy and benchmarking projects for AMPD and MPA clients in Southeast Asia.

 

As a 25-year-old leader in Asia Pacific’s media, entertainment, and technology sectors, MPA combines cutting-edge data capture technology, deep market insights, and unmatched industry connections. MPA three main pillars: (1) The premier APOS Summit Platform; (2) Research, Advisory & Consulting Solutions; and (3) the ampd streaming and digital measurement business. Dhivya plays a pivotal role across three pillars of the business.